Fine Jewellery - How to Buy Online

When buying fine jewellery online, you should know what to look for and where to shop before getting started. There are so many jewellery stores online today that you can easily be swayed to buy jewellery of low quality, even if the price seems a bit high. This often happens because you're not able to see the actual jewellery before buying. You'll only have a photo of the jewellery to go on, and a photo doesn't tell much. Here are some tips to find fine jewellery from reputable companies.

Diamond Fine Jewellery
Before shopping for diamonds, make sure you understand the difference between karats and carats. A karat measures the purity of gold, and 24k is the purest gold. A carat measures fine gemstones and the weight of diamonds. Larger diamonds, such as those on diamond engagement rings, will usually carry a greater weight in carats than smaller stones, such as those found in diamond tennis bracelets. Look for diamond fine jewellery in which the diamond itself has a carat weight. Make sure the diamond is not cubic zirconium. Cubic zirconium looks like a real diamond, but is not.
When buying a solitaire or cluster diamond ring, consider the cut of the diamond. Look for a diamond that's not cut too shallow or too deep. Hold it to the light to see how it reflects the light. A fine diamond with the proper cut will reflect all the light magnificently. When buying fine jewellery with diamonds online, ask questions about the cut of the diamond and its reflection of light if this information is not available on the website.

Knowing if the gold is genuine through and through will also tell a little about the included stones. Many fake stones will not be set on real solid gold, only on gold plated or gold-filled jewellery.


Study the variety of diamond shapes online to see which one you like most. Diamonds may be round brilliant, oval, tiffany, marquise, pear-shaped, heart-shaped, emerald cut, princess cut, trilliant, radiant, or cushion cut. Each has its own unique brilliance.

Buying Pearls Online
Pearls come in a variety of colors such as white, gray, black, or yellow. The shapes of pearls can be round, baroque, symmetrical, or irregular. The most exquisite (and expensive) pearls are the sphere-like round pearls. Necklaces with pearls