Gold chains are more popular in men category.

In modern day, Italy has remained at the forefront of the gold jewelry industry. The Italian Renaissance the discoveries of the new sources of gold, The Incas called gold the sweat of the sun the Pharaohs insisted on being buried in what they referred to as the flesh of the gods and Isaac Newton established gold as the benchmark of a new global economy and wealthy Italian patrons supported goldsmiths as they did painters and sculptors.

In coinage the Romans used 18 and 24 carat gold. Antique cameo gems were prized and when set in early medieval jewelry and were given a Christian interpretation. Being fairly easily available the coinage was the craftsman's raw material for decorative jewel work. Until this era, European jewelry was produced mainly in imperial and monastic workshops.2000 years ago the Romans were using sapphires from Sri Lanka, cloudy emeralds, garnets, amber and Indian diamond crystals. When England was under Roman rule, fossilized wood called jet from the North of England was carved into interesting pieces. However, by the 13th century a system of independent guilds of goldsmiths was established in European capitals.

It was not until 1971 when the U.S. dollar was no longer directly measured by a gold standard, that gold began to exhibit volatility as a freely traded precious metal.Today, factories that automate hundreds of machines that knit gold wire into chain flourish in the towns of Aires Geneve and Vicenza. Sir Isaac Newton, England’s Master of the Mint, first standardized the price of gold

Pihder said it best nearly 2,500 years ago when he wrote, Gold is the child of Zeus, neither moth nor rust devoureth it. First as gold coins, and later as backing for paper money, gold become the standard by which an economy was measured. Indeed, its beauty is timeless and materiality enduring, proving a powerful combination that will ensure gold's coveted stature through time.